PhiMarketing is a 3.8B parameter Domain-Specific Large Language Model (LLM).
It was specifically adapted to the marketing domain from Phi-3-mini-128k-instruct through continuous pretraining on a meticulously curated and comprehensive marketing corpus of more than 43B tokens.
We are releasing this early checkpoint of the model to the AI community.
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Model Description
PhiMarketing is a powerful tool that can help generate high-quality marketing content and conduct research in the field of marketing.
It's a valuable resource for anyone aiming to stay ahead in the fast-changing world of marketing.
While the model is designed to encode marketing knowledge, this version is not yet adapted to deliver knowledge appropriately, safely, or within professional actionable constraints.
We advise against using PhiMarketing in real-world practice settings.
Model type: Causal decoder-only transformer language model
Continue-pretrained from model: Phi-3-mini-128k-instruct
Context length: 3K tokens
Input & Output: Text-only
Language: English
Knowledge Cutoff: December 2023
Uses
PhiMarketing has been developed for further research of LLM for marketing applications.
The potential use cases for this tool are diverse and varied, ranging from marketing question answering to general marketing information queries, and actions (function-calls) on marketing platforms.
PhiMarketing is a Foundation Language Model (FLM) without finetuning or instruction-tuning.
We recommend applying SFT or RLHF-tuned for specific downstream tasks. Or rather apply in-context learning with 1000-1500 tokens added to the prompt.
Training Details
Training Data
Marketing data from publicly available and internal sources such as:
Blogs
Books
Websites
Podcasts
Newsletters
Publications
Social Media
Ad-Campaigns
Landing Pages
Press Releases
Email-Campaigns
Brochures & Flyers
Product Description
Testimonials & Reviews
...
And ±10% of previously seen data to avoid catastrophic forgetting.
Training Procedure
Our training procedure includes using the AWS SageMaker framework, 4 NVIDIA A100 GPUs, p4de.24xlarge machine.
With a total train time of ±250 hours, with a total training cost of ±10K$.
This is an early checkpoint of the model that we are releasing to the community.
Training Hyperparameters
Param
Value
bf16
true
tf32
true
lr
1e-4
optim
adamw
epochs
1
lr scheduler
constant
warmup ratio
0.03
max grad norm
0.3
context len
3072
attention
flash attention 2
How to use
Using Transformers pipeline
python
1import transformers
2import torch
34model_id ="marketeam/PhiMarketing"5tokenizer_id ="microsoft/Phi-3-mini-128k-instruct"6token ="hf-token"78pipeline = transformers.pipeline("text-generation", model=model_id, model_kwargs={"torch_dtype": torch.bfloat16},9 tokenizer=tokenizer_id, token=token, device_map='auto')1011pipeline("What are the key components of a digital marketing strategy?")
PhiMarketing is now available for further testing and assessment. Potential use cases include, but are not limited to:
Text Generation: This model can produce creative text formats in the marketing domain.
Knowledge Exploration: It can assist marketing researchers by generating valuable marketing information or answering questions about marketing-specific topics.
Natural Language Processing (NLP) Research: This model can form the basis for researchers to experiment with NLP techniques, develop algorithms, and contribute to the advancement of the field.
