advsp/

maigurski-customer-personality-assignment1

	Customer Personality Analysis – EDA Results




	


	1. Project Goal

The goal of this project is to use numeric-focused Exploratory Data Analysis (EDA) on the Customer Personality Analysis dataset to understand:

Which customer characteristics are associated with higher spending. How these characteristics differ between customers who responded to the last marketing campaign and those who did not.

The main outcome variable is:

Response (0 = no, 1 = yes) – did the customer… See the full description on the dataset page: https://huggingface.co/datasets/advsp/maigurski-customer-personality-assignment1.