Term deposits are a major source of income for a bank. A term deposit is a cash investment held at a financial institution. Your money is invested for an agreed rate of interest over a fixed amount of time, or term. The bank has various outreach plans to sell term deposits to their customers such as email marketing, advertisements, telephonic marketing, and digital marketing.
Telephonic marketing campaigns still remain one of the most effective way… See the full description on the dataset page:
https://huggingface.co/datasets/Dessalegn/banking-marketing.
